Helvetica Neue has been chosen for its modern, clear type face. It ensures good legibility in continuous texts and ensures that headings have a strong impact from a distance. Helvetica Neue also includes many special characters and letters that are essential to enable it to be used throughout Europe. Currency information in advertising materials and publications must be written out in full.
 

As the corporate font of the Hamburger Containerboard companies, Helvetica Neue is used in various font styles in the design of publications and advertising materials.
 

Arial is the font used by the Hamburger Containerboard companies for correspondence. It is used in all the company’s letters and communications (e-mails, PowerPoint, other correspondence in Word, etc.). “Correspondence” is meant here in the sense of written communications. Arial is based on Helvetica and is commonly used. Text that needs to be emphasized can be put into bold, italics or bold italics.