Concept 

Step into a world where sustainability isn't just a buzzword, it's a way of life. At Hamburger Containerboard, we embody a holistic approach to sustainability that permeates every aspect of our operations. From sourcing ethically produced materials to minimizing waste in our manufacturing processes, we live circularity. Our commitment to sustainability extends beyond environmental stewardship; it's about fostering a culture of responsibility and innovation. With this mission and vision in mind we want to share how we operate with this image campaign. 

Key Visuals 

With Hamburger Containerboard, we are looking towards a bright future. The key visuals convey sustainability, thanks to the vibrant shades of green in one visual, and focus on the message "Bright Future," which stands out prominently with the powerful blue tone in the second visual. Both ads feature children, giving the impression that Hamburger Containerboard operates in a way that ensures many generations after us will have a sustainable company that cares about the environment, the future, and its employees.