Corporate Wording defines how we communicate outwardly as a company and there are a few rules to follow. Why is Corporate Wording important?  

Firstly, it establishes consistency across all communication channels, creating a unified brand identity. This consistency helps build trust and recognition among customers and stakeholders.

Secondly, corporate wording ensures clarity in messaging, reducing the risk of misinterpretation or confusion. Clear and concise language enhances understanding and facilitates effective communication.

Additionally, corporate wording reflects the company's values and personality, shaping its reputation and influencing how it is perceived by others.

By maintaining a consistent and coherent voice, companies can strengthen their brand presence, foster customer loyalty, and drive business success.

Please follow the official guidelines for the corporate wording for Hamburger Containerboard for locations as well as contact information for external communication. For German language there are gendering rules defined.