Key Visuals

Key visuals are graphic elements that appear on promotional material and communication media.

Our key visuals convey the essence of our Purpose and communicate our identity in a simple, understandable and quickly graspable way.

Our key visuals are designed to showcase our core values of People, Performance and Responsibility and evoke appropriate emotions. Every image is used with the intention of conveying “Circularity” in a visual manner.

  • DIN A3
  • Purpose logo height 50mm
  • Prinzhorn logo height 15 mm
  • Company Logo height 20 mm
  • Headline: Rubik Bold 63 pt.
  • Subline: Helvetica Neue Medium 27 pt.

People

The key visual conveying our core value of “People” is given below.

Performance

The key visual conveying our core value of “Performance” is given below.

Responsibility

The key visual conveying our core value of “Responsibility” is given below