Our Purpose
Our Purpose is a way of describing how we formulate our greater role in society and the world. It is important in explaining to our employees, customers, investors and prospective employees, what we do, how we do it and what kind of value we create. Our Purpose also differentiates us from our competitors and other employers. This Purpose is now verbalized as a phrase and expressed as a visual.
Color
The colors of the logo are important features of the design. Compliance with them should be ensured in all production processes and applications.
The color codes are defined. If other color systems are used, the values must be adjusted to the color information given here. The HKS color system is to be used as a reference. The colors used in the Purpose logo have the same color code as the Prinzhorn Group logo.
Graphic Element
The graphic element designed for our Purpose is rendered in the form of intersecting irregular rings that carry the hues of the logo. This way, we have effectively emphasized Circularity. Its use as a graphic element is not limited in any particular way. Depending on the application area, it can be used in different scales as a whole or as a section.