If you are a content creator for Hamburger Containerboard, all you need is your smartphone. Just follow these guidelines:

• Create photos or videos with a message.
• Always clean your camera lens before capturing photos or videos.
• Use the highest possible resolution for capturing photos or videos (minimum 4K).
• Ensure proper exposure.
• Pay attention to the right angles and proportions in your photos or videos.
• Capture vivid and dynamic moments (action shots, short videos).
• For videos: Keep sequences short, no more than 5-20 seconds per video.
• Don't hesitate to re-shoot if you're not satisfied; it's not live.

Always consider the possibility of optimizing your photos or videos. Here are some quick fixes you can try:

• Utilize the automatic optimization feature (often represented as the 'magic wand') on your phone for quick edits.
• Crop images if you're not satisfied with the surroundings.
• Never use preset filters.
• You can always make adjustments to lighting and colors to a certain extent.
• For videos, you can trim the length if it's too long.
• If sound is not desired, you have the option to mute the video.

Before posting content, always consider the following:

• What message do you want to convey to your audience?
• Keep it concise and straightforward.
• Organize and structure your post effectively.
• Tailor your message and text to match the platform and your target audience.
• Utilize the corporate style and language, while ensuring it's adapted for social media.