The placement of the logo and the white frame is strongly recommended. When incorporating graphic content or photography, use the Helvetica Neue Condensed or Helvetica Neue Condensed Bold font in white. For postings featuring photos in the background, the white or colored circle illustration can be positioned accordingly.

The logo should be centered in the upper area, as illustrated below.

The 1:1, 16:9, and 9:16 formats are the most common ones used on social media. You can find examples of these formats with all the guidelines in the pictures below.

Make sure to strictly follow the 'X'-definitions, including spacing, heights, and other details.

In the moodboard below, you'll discover a curated collection of images that we strongly recommend for use in social media and online posts. It's important to ensure that these photos exhibit a subtle brownish tint or warm hues, including shades like sand, orange, yellow, or ocher. The images should feature subdued saturation and prioritize authentic scenes – avoid excessive editing. You have the flexibility to select from portraits, workplace scenarios, private moments, and macro shots are particularly encouraged.

When using text only, prioritize legibility with a larger font size. For the background, select from Hamburger Containerboard's brand colors. Remember to use the white circle illustration for text posts, but if you choose a white background, ensure the frame and text share the same brand color.